Born more than 20 years ago, Florence Convention Bureau is our MICE division whose goal is to increase the quantity and quality of events and conventions organized in the city. Our activity enriches Florence as a tourist destination through research, development and the presentation of candidacies for large national and international conferences. Thanks to the firm partnership between the region and our members, we are the trusted contact to break down all local barriers and provide our resources free of charge to offer organizers of conferences and events tools, services and benefits that facilitate and improve the quality of events.

Our experience has given rise to Tuscany MICE which, alongside Toscana Promozione Turistica, allows us to relaunch the congress sector of the whole Region, thus promoting the Tuscan destinations with a high vocation for the acquisition of events and congresses.