THE FOUNDATION PROMOTING THE CITY OF FLORENCE INTERNATIONALLY

Boasting more than 25 years of experience, Fondazione Destination Florence stands by the side of Florence’s business community and its institutions to promote a more sustainable and respectful tourism development, while making the destination more welcoming not only to tourists, but also to its citizens.

By the activities of each of our divisions, we support institutions in planning effective long-term actions, activating collaborations and partnerships with local businesses, international brands, universities and the academic-scientific community, cultural institutions and other public agencies.